IABC Nashville Presents: Holiday Mixer | Communications + Marketing Mixer

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Note: We kindly ask that all attendees be vaccinated against COVID-19 or receive a negative COVID-19 test within 48 hours of the event. If you aren’t feeling well, please adhere to CDC guidance and stay at home.

A message from IABC Nashville President Kerry Burke:

As you may be aware, we sadly had to postpone our virtual Music City Gold Pen Awards ceremony last week due to cyber security issues. This was an extremely unfortunate occurrence, and does not reflect our organization, nor does it take away from the accomplishments of the award winners. I’m proud of our board’s quick response in getting out timely communication and outreach, and we are eager to move forward and celebrate Music City’s top communicators.

To properly honor the outstanding accomplishments of our award winners, we are shifting our virtual celebration from a live Zoom event to a social media campaign Monday, September 20. Follow us on Facebook, LinkedIn, and Twitter, as we share individual posts recognizing our community’s award-winning communicators and their entries. Please join us in celebrating our winners by liking, commenting, and sharing with your networks. These winners deserve all the praise in the world, so help let’s spread the word and cheer them on!

As members of the International Association of Business Communicators (IABC), an organization with an emphasis on learning, we would like to turn our misfortune into a learning and teaching opportunity. We will focus our next professional development event on video conferencing, cybersecurity, and ways to keep your presentations and organizations safe. We will also hear from experts in these fields. Please keep an eye out for details coming soon.

I’ll end by touching on one of the many lessons I am taking away from this experience – that when unexpected challenges arise, people can show up in the kindest ways. Our chapter leadership has received many messages and phone calls over the past few days – not criticizing or blaming, but offering support, compassion, and encouragement. This is a testament to our IABC organization and the support we have for one another in good times and in bad.

Thank you to our communications community for your understanding, kindness, and support. We look forward to “seeing” you soon.

Special thanks to our partner IABC chapters for judging our awards entries:

• IABC Atlanta
• IABC Central Oklahoma
• IABC Dallas
• IABC Houston
• IABC South Carolina
• IABC Southern Region

Our 2021 Music City Gold Pen Awards are sponsored by:

Secrets to Writing Award Submissions That Get You Recognized 

It’s officially awards season and if you’re among those talented, savvy communicators who’s put in the time and yielded award-winning results, you should be recognized for it…and it starts with your award submission. 

Believe it or not, sometimes the difference between a winner and just another award entry isn’t the quality of the project, but the quality of the entry itself. 

That can lead to all sorts of doubts. We get it, and we’re here to help you out. We hosted a rockstar panel of judges, past winners, participants and experts who shared the benefits of entering (and winning!) a Music City Gold Pen Award, key “dos and don’ts” to create a winning entry and how to tell a compelling story without ditching the analytics. They also offered an inside look at awards entries from a judge’s perspective.

Missed the session? Download our 8 Most Important Takeaways or click below to watch the recording on-demand. Don’t forget to submit your MCPGA application by June 24!

For more information, visit our Awards page >>

Thank you to our panelists:

• Eric Berrios – VP of Recognition, IABC Atlanta
• Genma Holmes – VP at Large, IABC Nashville
• Javier Solano – Vice President, MP&F Strategic Communications
• Moderator: Katie Adkisson, APR, VP of Awards, IABC Nashville

Digital Marketing Unplugged: Embracing New Strategies in a New Normal

Join our panel of experts for a discussion on making the shift to embrace new online data, and reach our audience in a compelling way.

About this Event
There’s no doubt that the pandemic has accelerated the speed at which many brands and companies are “going digital.” There’s a new, heavy reliance on technology to stay connected, and the challenge for us as marketers and communicators is to use this new reliance to our advantage.

The data is out there and our panel of expert digital marketers are here to share some of the best ways to navigate through it all, apply it to winning strategies, and embrace our new normal.

You’ll learn:

• Effective email marketing that catches people’s time and attention
• Rapid fire social media content strategies and hacks
• SEO & data analytics to stay ahead of Google trends

About the Panelists:

Knight Stivender

Knight Stivender has 20-plus years of experience using data and analytics to help businesses increase market share and build engagement and loyalty among stakeholders. As director of integrated marketing and data analytics for MP&F, she consults on accounts with a need for data-based marketing strategy – including digital advertising, email marketing, experiential marketing, and SEO/content strategy. She has led account teams for ADS Security, Log Still Distillery, United Way of Middle Tennessee, Solstice Senior Living, Bone and Joint Institute of Tennessee, and the University of Pennsylvania.

Prior to her role at MP&F, Knight was part of The Tennessean news team deemed a finalist for the Pulitzer Prize for breaking news coverage of the Nashville floods in 2010. She was awarded the Gannett company’s Innovator of the Year recognition in 2015 for her work to integrate content, communities and live events to help build a new generation of news consumers. Knight graduated from the University of Tennessee and was named Alumna of the Year in 2016.

GET TICKETS NOW!

$5 for IABC Members and $15 for non-members. Events are free for current students.

In an effort to continue to provide quality, engaging virtual professional development programming each month, our member rate for monthly events is increasing to $5. This will grant you exclusive access to the recorded presentation after the event. We recognize the last year has been trying for many of our members and friends, and this increase may be unattainable for some. If you feel this cost will prevent you from participating in our professional development events, please contact us. We appreciate your commitment to our chapter during the last year as we transitioned to a virtual environment and we look forward to returning to in-person events as soon as we are able.